Marie insisted we measure everything so we added GA tracking codes and Facebook pixels. Marketing is now structured, justified, measured and gets results. Our competitor saw a steady decline in traffic over the summer, whereas we’ve seen a steady increase since Marie joined. Marie is careful with spend, and always looks for new and smart ways of increasing our reach while maintaining existing channels. Marie is well connected and knowledgable, and I find great value in discussing business issues as well as marketing activity with her.
I highly recommend hiring Cat to grow your brand on social. She is possibly the most passionate social media manager I have ever met, always keeping up with the latest trends and tools, and we have hired her to support us to create content for our training as she has built significant expertise and is great at translating this into practical learning resources. As well as being a brilliant all-rounder on social she is carving out a niche for herself in video strategy and creation, which she’s also great at. She’s basically brilliant at everything.